Preliminary Meeting of the 22nd China Yiwu International Commodities Fair Convened

On the afternoon of Sept. 6, the preliminary meeting of the 22^nd China Yiwu International Commodities Fair was convened in Yiwu, at which city leaders Ge Guoqing and Mao Xianghong debriefed the principals of relevant departments and units and studied and planned the preparations in the next stage.

Less than 40 days away from the 22^nd China Yiwu International Commodities Fair, the preparations for exhibition invitation, merchant attraction, and supporting activities had entered the home stretch. It was learned that there would be seven exhibition areas at the China Yiwu International Commodities Fair this year, namely, machinery and electromechanics, hardware industry, daily necessities, electronics and electric appliances, knitwear and textiles, sporting goods, and ornaments, artware, and gifts, accommodating a total of 5,000 booths. Through the efforts in the previous stage, exhibition invitation had been basically finished, and merchant attraction was being carried out in an orderly manner. It's worth mentioning that the merchant attraction pattern of the China Yiwu International Commodities Fair this year was innovated, laying equal stress on domestic and foreign trades and intensifying promotions via WeChat and websites. Up to Sept. 2, more than ten high-quality domestic buyer teams including key domestic supermarkets and Shanghai Chamber of Commerce for Import and Export and ten large foreign purchaser teams had been attracted and fixed, with the total number of people more than one thousand. In addition, the China Yiwu International Commodities Fair this year would reserve 4,000 m² as an exhibition area exclusive for "Made in Zhejiang" brands.

It was pointed out at the meeting that the new connotation "Made in Zhejiang" was injected into the 22^nd China Yiwu International Commodities Fair, making the activities more diverse and raising higher requirements for preparations. During the preparations in the next stage, it was required to: 1. emphasize the key points, pay much attention to critical links, and further make up the deficiencies; 2. strive to improve the actual effect of participation, properly select participating enterprises, and optimize participating commodities; 3. strengthen cooperation and coordination, give play to the promoting role of competent government departments, and seriously implement various safeguard measures; 4. enhance publicity and momentum making and improve the image and influence of China Yiwu International Commodities Fair at home and abroad.

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Nick Bryant, www.yourchinagent.com